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Sunday, June 25, 2006

"Why, why can't you make it simple?"

Telstra CEO Sol Trujillo's quote in the first paragraph of his story in The Australian this weekend highlights how even one of the most influential technology leaders in Australia still struggles with our interface with our wonderful innovations...

I love technology - I say as I write this using a Bluetooth keyboard linked with my 3G smartphone, emailed as I sit here at the Brisbane Art Gallery. But we need technology that makes our life better. It's only when our use of technology is applied towards making our life better that there's any point using it!

That's why, once I've finished this message, I'll be writing in my Moleskine with my Parker fountain pen... Technology applied to beautify and enhance our lives...

My company, ShirtsandSuits.com struggled with that difference. We came up with a way to give people custom-made business shirts and suits at department store prices. But it wasn't until we realised that people buy feelings and experiences rather than the basic product... Our clients want to be well dressed, they want convenience and they want personal service. Now, technology is the price of entry into the market.

1 Comments:

Anonymous Anonymous said...

Technology is always rapidly changing and it is a good idea to keep up with it. I too have a very reliable laptop computer which I use for just about everything from browsing the net, watching movies, sending and receiving emails and keeping up to date with information relating to my shares. I draw your attention to the fact that robots are being invented in Hong Kong to a stage where they are almost humanoid. Something to keep an eye on for the future. Imagine a world where robots can do certain tasks and execute certain duties? Enjoy your technology as it seems to be working very well for you

Garry

5:59 am  

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